News and views from the Perfect Storm HQ.

Levelling up the absurd gender imbalance in healthcare

For generations healthcare has been dominated by men which has meant that the care provided and the innovations made have been centred around male needs and women’s health has been overlooked. At BBD Perfect Storm Health, we’re on a mission to rehumanise healthcare and what …

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A View on 2022 – Where is the Love?

As we enter a third year of Covid, these are the relationships that we believe will come to define 2022 for brands.

Barring those elderly few who were alive during the Second World War, Covid is the single most disruptive event in our collective living …

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Care Leads to Care: How Caring for Ourselves Helps Us Better Care for Others

At BBD Perfect Storm, we are on a mission to smash tired gender stereotypes. Our New Macho division is committed to redefining masculinity and eliminating harmful male stereotypes in advertising. As partof this mission, we are excited to …

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Now that the clapping is long gone

It won’t come as a shock to anyone that NHS staff are struggling to cope at the moment, and that their mental wellbeing is at an all-time low. In fact, we’ve come to expect workers in the NHS to always be a bit stressed. Perversely, in some ways, it actually seems to add …

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Velocity and Vertigo – The Shifting Trends in Gender

‘Leading the charge on issues of gender’ is quite the accolade, and one we’re extremely proud to have been granted by The University of Chicago. Gender issues, particularly in marketing, is what spurred us on to create our male expertisedivision, New Macho. Recently, our …

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Pharma and MedTech; It’s Time to Rehumanise

I’m sure, like me, you’ve never heard the names Pfizer and Astra Zeneca spoken of so regularly before in your life. It feels a little like a goalkeeper in a cup final that’s gone to penalties. They’ve always been there, and you certainlycouldn’t do without them. In fact, …

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True Brand Loyalty with Majid Al Futtaim

We are passionate about helping companies transform to present a future-facing role when it comes to engaging with consumers.

Loyalty is a crucial part of that. Our CEO, Jason Foo, recently sat down with Majid Al Futtaim’s Head of Loyalty, Kashmira Motiwalla to …

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ALIVE

This article was originally written in August 2020.

The full impact of COVID may be felt for many years to come and will doubtless have an enormous impact on the financial services industry and client relationships. With changes in consumer preferences and …

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7 Ways Financial Services Brands Should Adapt Their Marketing For The New Normal

IF YOU’RE A MARKETER IN THE FINANCIAL SERVICES INDUSTRY YOUR WORLD WILL IN ALL LIKELIHOOD HAVE BEEN TURNED UPSIDE DOWN OVER THE PAST FEW MONTHS.

Not least because you’re probably reading this in the comfort of your own home and not from your firm’s …

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Time to Ditch the Security Blanket

Smashing Unhealthy Stereotypes in Healthcare Communications

The lazy tropes of healthcare comms have been allowed to exist for so long, that for many, they’ve become a security blanket. Cuddly reasons to resist innovation and daring to try harder: for our clients, …

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I Think You Need To See A Specialist

Tony Quinn guest wrote this piece for CreativeBrief, you can read the article on their website by clicking here , or read below. Ban

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Health brands get ready for 2021: fads, fakes and FAANGs

Our new Managing Partner, Nick Dutnall gives his opinion below on the coming health trends for 2021. The article was first featured in Campaign …

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BBD Perfect Storm launches Health & Wellness division

Nick Dutnall, formerly MD of Aesop, will lead the specialist proposition as managing partner.

BBD Perfect Storm is setting up a new division under the name Health & Wellness and we hope to confirm a launch client towards theend of the month. The division will …

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Let’s Take A Long Hard Look At Ourselves (Less A Prediction Piece, More A Plea)

So, at last, this millennium will come of age. It’s ‘got the key of the door, never been 21 before’.

And how these years have left their mark. The early years of ambition, of untold potential, of new ideas transforming the world almost unrecognisably. Bound by an …

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Let's Put 2020 Behind Us

WE’RE HELPING TO GIVE 303 CHILDREN A BETTER FUTURE THIS CHRISTMAS.
We’re lucky enough to have the technology to be able to stay connected remotely but so many people in the UK, children especially, don’t. Meaning they are unable to fulfil their true …

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Smashing Stereotypes

Back in October, our CEO Jason Foo delivered a talk for The Network One outlining our mission to smash stereotypes and transform culture. If you would like to see him talk about …

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Future Proofing Customer Loyalty - Transformation from a Programme to Platform to Ecosystem

So, as of August, the UK is officially now in recession. Unfortunately, given the pandemic, I don’t think this comes as any surprise to anyone. And, more broadly, we all know this is reflective of similar economic circumstances in most parts of the world. So what does this …

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Brand Purpose in the Spotlight

Back in July our Chief Strategy Officer, Tony Quinn spoke to Osytercatchers about something very important to us - brand purpose.

A must watch for anyone interested in hearing how to keep on top of brand purpose in this ever-changing world. The session was headed up by …

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Jurgen Klopp and Post-Covid Marketing

Jurgen Klopp.

Teeth ‘whiter than white’.

A man ‘made of more’.

A ‘wonderful everyday’.

A walking, talking, smiling ‘boudoir of brand ideas’ if ever there was one (an apt …

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Fernando Desouches makes the IPA's iList

Back in February Fernando Desouches, Managing Director of New Macho, was shortlisted for the IPA's iList which aims to improve diversity and inclusion within adland. This week we are so pleased to announce that Fernando has made the list! Congratulations Fer! Fernando's …

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I Give It A Couple Of Weeks. Tops.

Scroll.

That’s what we do.

Up and down.

Down and up.

Ad infinitum.

‘We’re apart but never been closer’.

‘We’re in this together’.

‘We’re different but the same’.

Clap for the NHS. Clap for the carers. Clap for those …

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Everything has changed, nothing has changed

We are very proud to announce that Campaign Magazine, in partnership with TheNetworkOne, has for thethird year running included BBD Perfect …

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Perfect Storm School Report

We are delighted to get a good school report from the Campaign headmaster, it’s wonderful to see everyone’s dedication throughout 2019 paying off. At Perfect Storm we’re passionate about pushing the boundaries creatively and always with purpose at the heart of everything we …

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Tony Quinn speaks to Oystercatchers' Suki Thompson about the effects of COVID-19

With COVID-19 bringing the world to a halt, our Chief Strategy Officer, Tony, spoke to Suki Thompson for her Mini Squawk series about how it will affect the advertising industry, for bad and good.

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Cory Eisentraut has been named on the judging panel for Creative Pool

Have you ever wondered how to win the Creativepool awards? Well, our very own Cory, Creative Partner here at Perfect Storm is on the judging panel for 2020.

When asked what he'll be looking out for in this year's submissions Corysaid, '' I'm really excited to see the …

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Fernando Desouches shortlisted for IPA's iList

The IPA has published a shortlist of 63 contenders for its iList – a roll call of ad practitioners who are helping to make adland a more inclusive place.

The list spans all levels of job role, from chief executive to HR, from creative to strategy – at agencies and …

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Perfect Storm win MAA Best Campaign in the World

At Perfect Storm we love working with bold clients who are willing to help us push the boundaries of creativity and none come much braver than Berry Bros. & Rudd, thanks to them, we now have an award winning campaign in 'The Art of Perfection'. The relaunch campaign has …

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Six Packs Success and Solitude

Well done to our very own Fernando and Tony for appearing in The Guardian's Iman Amrani's thought-provoking video series, Modern Masculinity. They talked to her about all things New Macho and our mission here at BBD Perfect Storm: to eliminate harmful male stereotypes in …

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Cory Eisentraut Joins Perfect Storm

BBD Perfect Storm have strengthened our creative leadership with the appointment of Cory Eisentraut, executive creative director at Wunderman Thompson Canada, as creative partner.

Eisentraut will relocate from Toronto to London and work alongside executive creative …

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Perfect Storm ranked 6th Best Independent Agency in the UK by The Drum

We are extremely proud to announce that we have been ranked 6th best Independent Agency in the UK by The Drum! What a lovely and fitting accolade given this is our 6th year in business! It’s also an amazing achievement given the more than 25,000 independent agencies in the …

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Advertising in a connected world

In 2019 we were visited by NHK World-Japan as part of their mini-documentary on gender stereotyping, featuring Guy Parker, Chief Executive of the ASA.

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Vitality Mental Health Campaign

We are very proud to present this important campaign around mental health for Vitality, featuring England rugby legend, Jonny Wilkinson. Mental health can affect anyone and in this video Jonny talks about how, despite being a Rugby WorldCup winner and at the top of his game, …

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The Era of Responsibility

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Inclusivity At Its Finest

Every year, a group of drag queens act, dance, sew, sing and lip sync their way to the grand finale. It’s a competition that’s both entertaining and eye-opening on so many levels.

Oh yes, you got that right. I’m talking about RuPaul’s Drag Race: Due to land on our …

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Dove Men+Care appoints BBD Perfect Storm to define global brand strategy

New Macho, the company’s male marketing strategy unit, to handle the brief

5 August 2019: Unilever’s global male grooming brand, Dove Men+Care, has appointed brand and cultural transformation company, BBD Perfect Storm, to …

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Wake up and make a difference! Today!

I hate the word ‘woke’.

But then I’ve never been great at getting up.

Dad joke is in and it’s in early.

Anyway ‘woke’. It’s just not lit.

That generational, “too old for this @$%!” Murtaugh-ism is absolutely true of what people have been calling …

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The Cost of Cheap

Here’s my predicament; I want to do my part for the environment, and I don’t do too bad a job of it. I always turn the lights off when I leave a room, switch the tap off when I’m brushing my teeth and try to keep as much as I possibly can out of landfill. I also strive to …

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A Voice For The Unheard

In my view, politics is increasingly unrepresentative of the younger electorate. It’s also a source of frustration to those too young to vote but who still have a voice. I’ve personally made a point not to follow politics, preferring to focus my attention on creative …

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Taking action, not just talking action: How to avoid ‘greenwashing’ as a brand

We as a society have a responsibility to protect our planet, our people and pursue our potential for positive social action.

Brands have a responsibility to their customers, colleagues and shareholders. I don’t think these two things are, or should be, mutually …

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Level Playing Field

When I was little, I had big ambitions to become a professional soccer player and wear our red and white national jersey. I’d practice in our backyard and imagine myself running out onto the pitch in front of a sell-out crowd at the World Cup, or one day wearing my number 12 …

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Is This What a Man Looks Like?

With Mental Health Awareness Week drawing to a close, we’ve been giving …

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Our Last Xmas With EU (or is it?)

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Creative Wave – 9th November

Happy Friday! You might have noticed that a couple of Christmas ads have been released this week but I have decided that it is still TOO EARLY… Creative Wave is currently a Christmas free zone… for now at least…

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Creative Wave – Friday 28th September

Happy Friday!! Welcome back to Callum & Maddie! September has FLOWN by! Let’s wave!

  1. Fortunately with Fi and Jane is my new favourite podcast, its like going for lunch and having a chat …
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Creative Wave – 21st September

Happy Friday everyone!! The office is very quiet today… so I hope that you’re all still catching up on Creative Wave whilst you’re out and about!!

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Creative Wave – 14th September

Happy Friday! We’ve made it through another week… #DietCokeGate, cheesey pizza related injuries and all…

  1. ArtistChristian Marclay has created a 24-hour …
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Creative Wave – 8th June

Happy Friday! Another v v v v busy week! Here’s Creative Wave!

  1. F&Fat Tesco have partnered with CALM fo
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Creative Wave – 1st June

Happy Friday! Its National Donut Day! I hope you have all been celebrating appropriately… I know I have!

  1. What difference do reviews make? On the podcast Reads Like a Four , Ad
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Creative Wave – 11th May

Happy Friday! A couple of sore heads in the office today after an award winning night at the Creative Pool annual awards!! 

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Creative Wave – 27th April

Happy Friday everyone! Laura’s in Lisbon soaking up the sun and sinking shots on her mates’ hen-do! Here’s a woeful attempt at Creative Wave in her stead!

Also,Happy Birthday to new boy Alex D who …

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Creative Wave – 6th April

I hope that you all got lots of eggs last weekend. As the second of our two Easter four day weeks rolls to a close – what better way to round it off than with a lovely new #CreativeWave

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    Creative Wave – 23rd March

    Happy Friday! Here are some of the things that I’ve seen and liked this week (its a very mixed batch)…

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    Creative Wave – 16th March

    Happy Friday everyone! Here’s the latest from #CreativeWave

    1. Radioooo(5 o’s) is a music discovery app that …
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    Creative Wave – 9th March

    Happy Friday! Its been a busy week! Here’s a slightly rushed #CreativeWave…

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    Creative Wave – 2nd March

    Happy Snowy Friday everyone!
    (although, along with everyone else, I am pretty sick of the snow now) 

    Luckily, #CreativeWave hasn’t ~frozen over~…

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    Creative Wave – 23rd February

    We made it to the end of the week! I got tickets to see Haim AND Pret gave me a free hot chocolate! Hooray! Surely that’s reason enough to celebrate with a brand new #CreativeWave?!

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      Creative Wave – 9th February

      Superbowl ads provide most of the content this week, sandwiched between a little bit of feminism and some slapstick.

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      Creative Wave – 2nd February

      Here are the things that have piqued our interest this week…

      1. What?! The Spice …
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      Creative Wave – 26th January

      Happy Friday! Here’s Creative Wave!

      1. Some great pics of  ca
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      Creative Wave – 19th January

      HAPPY FRIDAY! Let’s get down to business with the things that have caught our eye this week…

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      Creative Wave – 12th January

      Two weeks down on 2018… 50 to go. Here’s your Creative Wave.

      1. Charlie Brooker appeared on Desert Island …
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      Creative Wave – 5th January

      HAPPY NEW YEAR!  

      I hope that everyone’s first week back at work has been okay. Personally, it has been a struggle getting through my days without consuming a segment of a Terry’s Chocolate Orange …

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      Creative Wave – 22nd December

      Happy Friday Everyone! And a happy last #CreativeWave of 2017

      There are a few sore heads in the office this morning after a legendary Perfect Storm Christmas Party (thanks again to Maddy for …

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      Keeping it real in a skeptical 2018

      2016 was a proper year. History will remember it. Trump, Brexit, Bowie… Momentous stuff happened; most of it was bad, but it was historic nonetheless. By contrast, 2017 was the difficult follow-up album, try-hard swagger without substance: a …

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      Tech Trends 2018

      Predicting the future is fun as it enables you to imagine a tomorrow unshackled from limitations and completely free in the knowledge that you can’t be contradicted, at least not for the next 12 months. With this in mind, here are my predictions for tech trends to watch out …

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      #launchthelove, Stop Hate

      At Perfect Storm we believe we have a purpose to apply our creativity to make a positive impact in the world. Every year we create a Christmas campaign that supports a charity whose work we believe in. This year we’ve partnered with StopHate UK. They are one of the UK’s …

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      Creative Wave – 20th November

      Another week, another #CreativeWave

      1. GREGGS ARE RELEASING AN ADVENT CALENDAR.
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      Creative Wave – 13th November *CHRISTMAS AD SPECIAL*

      IT’S A BUMPER CREATIVE WAVE CHRISTMAS AD SPECIAL

      This years Christmas ads have got the whole BBD Perfect Storm office talking!

      Deck the halls etcetera… …

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      Creative Wave – 6th November

      Its a new week and that means its time for a new #CreativeWave

      1. Banardo’s new campaign puts …
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      Creative Wave – 30th October

      CreativeWave is back with a weekly run down of all of the creative good stuff thats been floating our boats…

      1. Cécile Gariépy createsfriendly, blobby illustrations that …
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      Here’s your weekly roundup of the things we’ve been enjoying…

      1. great selection of the bizarre things that happen on Daytime TV
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      Berry Bros. & Rudd appoints BBD Perfect Storm to reposition The King’s Ginger

      LONDON – Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger.

      The work marks a shift in strategy for The King’s Ginger. Originally developed in …

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      Creative Wave – 25th September

      Its been another busy week filled with shoots and business as usual for the Perfect Storm crew! 

      Here are five things we’ve loving…

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      Creative Wave – 18th September

      Here are five things BBD Perfect Storm HQ have been loving this week.

      1. There have been worrying developments in the classical music world as the language of social media begins …
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      Creative Wave – 11th September

      Here are your five things (its an ad heavy week, lovely stuff) (it is also a “things Jake has sent me” heavy week)

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      Creative Wave – 4th September

      We made it through the 4 day week! Phew! Here’s a Creative Wave to celebrate!

      1. These infared photographs of 1940s cinema audiences are fascinating, if a little voyeuristic 
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      Creative Wave – 29th August

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      Creative Wave – 21st August

      Its been a busy old week at Perfect Storm, but we still had time to put together our our round up of the best things we’ve seen over the past 7 days…

      1. Our AD OF THE WEEK is Secret Escapes latest campaign “I …
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      Creative Wave – 14th August

      Here are some interesting nuggets we’ve found over the last week..

      1. Dave Bayley of Glass Animals performs the band’s latest single, Agnes, …
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      Ready, Set, Go

       

      Imagine a scenario where you walk into a store, put a few items into your handbag/manbag, and walk out. No, you haven’t imagined the opening sequence of an episode of 24 Hours in Police Custody, this is the premise of a revolutionary approach to high street shopping …

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      Creative Wave – 7th August

      Here are a few things to get your week off to a good start.

      1. After looking at these gorgeously retro posters by Jazzbones Creative, I …

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      BBD PERFECT STORM APPOINTED TO LONDON FIRE BRIGADE RECRUITMENT CAMPAIGN AFTER COMPETITIVE PITCH

      We’re pleased to announce that we have been appointed by The London Fire Brigade to handle a new campaign to recruit firefighters. With the recent tragic events in London, the need to continue to recruit people who wish to serve and protect their communities has, perhaps, …

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      Creative Wave – 28th July

      Its been another busy week at BBD Perfect Storm HQ, but we’ve still had time to rustle up a list of five things we’ve been loving over the last 7 days or so…

      1. Use Your Interface is a great collection of …
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      Creative Wave – 14th July

      Joyeux Vendredi a tous!

      Here are your five things for this week…

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      Creative Wave – 7th July

      Happy Friday!

      Here are your five fun things for this week…

      1. Branston Pickle commands us to “Please the Cheese”
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      Creative Wave – June 30th

      Happy Friday!

      To kick things off here’s our ad of the week, Skittles have given up their rainbow for pride for the second time! And here are your five th

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      Creative Wave – June 23rd

      Hello everyone,

      Time for another creatively Creative Wave.

       

      Here are Five Fun Fings To Make You FINK! 

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      Creative Wave – June 16th

      Hello everyone!

      Its a new era for Creative Wave, massive thanks to Gavin for his brilliant posts over the last year… its going to be a tough act to follow!

       

      Here are five cool things we’ve found this week…

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      Creative Wave – June 2nd

      Happy Friday everyone. In a week where Donald Trump seems to have dropped even lower in the world’s collective opinion, how do we stay positive and look to a bright future? Simple. We indulge our inner child and dream big. What better place to start than here?   TUNE FOR T

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      Creative Wave – May 26

      Happy Friday everyone. This week, we of course bow our head in remembrance of the victims of Monday night’s tragic events in Manchester. Many more pertinent comments have been made by many more knowledgable people than me, so I will justsay that in times like this it’s more …

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      A Brief History of Catvertising

      Before there were gifs there were memes. And before there were memes there were lolcats. These were wonderfully low-fi combinations of incongruous cat imagery and often-grammatically-incorrect text that ruled the internet in the early-2000s. The name is of course a portmantea…

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      Creative Wave – May 12

      Happy Friday everyone. Not much to report this week really. It’s been a heads-down-and-crack-on few days. In this edition of CW we meditate on dystopian futures (both real and imagined), wise-cracking superheroes, princes, rappers, electric wallpaper and pineapples. It’s a …

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      Creative Wave – May 19

      Happy Friday everyone. Hope you’ve survived a decidedly wet week in one piece. My feet and bike seat are still soaked, but my spirits are not! This week we look at Apple’s new office, fight cancer with a computer game, celebrate British Sandwich Week and relive our youth with …

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      Creative Wave – May 5

      Happy Friday folks. This week’s edition includes most of my favourite things in the world: art, sandwiches, replicants, dinosaurs, the Pogues and a guinea pig detective. Yes, a guinea pig detective. It’s even better than it sounds. As ever, please enjoy / contribute / pass …

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      Creative Wave – April 28

      Happy Friday everyone! Blah blah blah busy week blah blah blah out this afternoon blah blah blah hope you enjoy the following selection of the weird and the wonderful. And if you haven’t already, check us out in Campaign’s WorldLeading Independent Agencies! Very …

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      BBD Perfect Storm features in World’s Leading Independent Agencies

      Four years after the agency’s founding, we are honoured and proud to appear in the World’s Leading Independent Agencies.  This is a publication curated by Campaign Magazine and TheNetworkOne, the world’s largest independent agency network.  Our essay reflecting our perspectiv…

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      Creative Wave – April 21

      Happy Friday everyone. This week we gaze ahead to a galaxy far away (I.e. IMAX in December), enjoy new music from some of the world’s most interesting artists, realise that robots can be just as good or bad as people, and start musing over a football season that’s almost done …

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      Creative Wave – April 13

      Happy Thursday everyone. It’s been a busy week so I apologise for what is something perhaps a bit shorter than you’re used to. But never fear, we’ve still got plenty of inspiring tales of sport, advertising, social experiments etc for you to sink your teeth. Have a great …

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      Creative Wave – April 7

      Happy Friday everyone, normal service is resumed! Special shout-out has to go to Phil this week for providing a good third of my content I think! Cheers mate! Big up to everyone else who submits other content every week by the way, much appreciated. We’ve got tech, advertisin…

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      Creative Wave – March 30

      Happy… Thursday, again! A day early for a second week in a row because I’m gallivanting around once more tomorrow. Firstly, congratulations to everyone involved in the now officially Creative Pool Award-winning Keep DeFrosty Alive campaign. Well deserved! Soothe the weary …

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      Perfect Storm win ‘Best Outdoor’ at the 2017 Creative Pool Awards

      Yes, after all the snow settled (and melted), our friendly neighbourhood snowman DeFrosty found himself crowned winner of the highly-competitive Best Outdoor category, and is just – as we speak – settling into his new home in the golden 2017 Creative Pool Annual. We’d like …

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      Creative Wave – March 23

      Happy Friday everyone. In this week’s edition we download this year’s SxSW, ponder why Skeletor is always miserable and scratch our heads over what’s a Bacon and what’s a Saville. Until next week.

       

      TUNE FOR THE WEEKEND-

      I think Oddisee might be the

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      Creative Wave – March 17

      Happy Friday and Happy St Patrick’s Day everyone. To celebrate this grand day, ’tis a very cultured and civilised edition this week, with classical tales of vision and invention that stretch back hundreds of years. Oh, and Lego and trainers. Enjoy / share / contribute / nod …

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      Why brand purpose is the ultimate disruptive force

      As the “Futurati” descend on Austin this week for SXSW and discuss the disruptions of the future, it’s worth reminding ourselves that the market advantages gained by organisations from these “disruptions” are only temporary.

      Disruption is not a new concept, either. It …

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      Creative Wave – March 10

      Happy Friday and Happy New Office everyone! Our first transmission from One Oliver’s Yard is a special one. We celebrate International Women’s Day, inclusivity, progress in football and all the other usual film, TV, music and advertisingstuff you’ve come to expect. Finally, …

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      Creative Wave – March 3

      Happy Moving Day! Grab a plate, wrap it in newspaper and please stow it safely. That’s totally a metaphor for this week’s Creative Wave… I just haven’t quite worked out why yet. Inspiration is like a plate, I guess, and the newspaper, maybe, represents the nurturing of said …

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      Nebbia’s battle against the racists

      I truly believe brands have a duty to improve the society they inhabit. It makes good, moral sense but it can also make great business sense. Bringing together the most unlikely of bedfellows; principles and profit.

      The need for taking a position becomes …

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      Creative Wave – February 24

      Happy Friday everyone. What a windy week, but now the sun’s out – yay! Let’s hope it stays nice over the weekend. But that’s enough about the weather. Elsewhere this week we mourn the death of English football through the pasty-shaped Pie Gate and the ruthless sacking of …

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      Creative Wave – February 17

      Happy Friday everyone. What’s happened this week? Hmm. Lots of things. Arsenal finally played like Barcelona… Trump now considers even the BBC ‘fake news’… And our very own Jason Foo stunned the Dublin Tech Summit. Elsewhere here we talkabout the Grammys, TV, Trainspotting …

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      Creative Wave – February 10

      Dear All, happy Friday. Let’s get right down to business. This week’s edition is rammed to the rafters with theme parks, Super Bowl antics, the return of CJ Parker and of course, a girl called Dave. Watch the first wonderful piece of film we’ve done for The …

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      Perfect Storm nominated for FIVE Creative Pool Awards

      And you – yes, you – can help us win!

      Simply follow the links below and click ‘vote’ in all the right places:

      – Best Illustration for Jake’s phenomenal 2016 snapshot,  What a …

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      Creative Wave – February 3

      Happy Friday everyone,

      As the outside world stays tumultuous, and people around the world protest to protect basic human rights, you know you can safely let the Creative Wave wash over you with its warm and inclusive positive swell. This week, we particularly celebrate …

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      Creative Wave – January 27

      Happy Friday. Hopefully everyone’s managing to stay warm, calm and collected in these icy climes. Another bumper edition this week to cover last week and this. Highlights include the world reacting to President Trump, preparing for Trainspotting 2 and looking for levity in …

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      Creative Wave – January 13

      Happy Friday everyone. How exciting to see snow earlier. Shame it didn’t settle though because I was looking forward to trying to build a snowman…

      Thaw your hands and your brain with a bumper slice of advertising, hip-hop, lego, TV and Biden.   TUNE FOR THE WEEKEND-

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      Creative Wave – January 6

      Happy Friday everyone. You made it. One week back in the saddle under your belt. It might be cold outside, but the fire still burns brightly in here. We’re hitting the ground running with a few leftover highlights from 2016, but it’s mainly forward that we look, bravely …

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      Five things to look for in 2017

      2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which – glass half-full – means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in 2017.

      1. Purpose becomesmore worldly We’re all ‘Brand Purpo

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      Creative Wave – December 23

      TUNE FOR THE YEAR-

      Perspective is a wonderful thing. Who better to turn to than the big guy Al Green to remind us that Love and Happiness is all that matters 

       

       

      * New teaser trailerfor Blade Runner 2049 .

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      Creative Wave – December 16

      Happy Friday everyone, After a tough week of partying it’s nice to relax into the soothing arms of a nice wooly jumper. And what an extra bonus to have the additionally warming embrace of this week’s Creative Wave to wash away the cobwebs and the technicolour yawns.   TUNE

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      Creative Wave – December 12

      Start the penultimate week before Christmas on the front foot. Inspirational bangs, bots and beats aplenty!

       

      TUNE FOR THE WEEKEND-

      A great blast from the past that I heard again recently. The Cure with the brilliant A Forest    

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      Creative Wave – December 2

      Happy Friday everyone… winter is here, but wait, there’s good news! DeFrosty the Snowman is alive!! 

       Yes, the first ever snowman on Old Street is snug in his new freezer home now!

      Quick overview / reminder of what you can do:

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      Creative Wave – November 28

      Happy Monday everyone. A slight hiccough early on in the life of the Creative Wave, but even though it’s Monday and not Friday, you’ll still find all the usual audio-visual gubbins to sink your metaphorical teeth into.  A day late, but a quid over

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      Creative Wave – November 18

      What follows is the inaugural edition of a new eclectic creative blog – an intellectual smorgasbord, if you will. It’s a selection of weird and wonderful links from the week just gone, that covers everything from …

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      (Don’t) label me

       

      I get why brands started using labels. If I’m Levi’s and you’re buying my jeans, it makes sense that I should make sure everyone else knows you’re wearing Levi’s. You’re giving me money, and now you’re giving me free advertisingtoo. It’s win-win.   But before lon

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      Women: Still Knowingly Undersold

      If 2014 and 2015 marked a seismic shift in marketing to women, then 2016 has been a starkly depressing reminder that gender equality is still a long way off.

      Nike’s ‘Better For It’ created a perfect vision of the empowered sportswoman, yet female athletes at the Rio …

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      BBD Perfect Storm launches the SKINS (un)official language for sport in time for the Olympics: Esportanto

      Aussie sportswear brand, SKINS, and BBD Perfect Storm wantto unite fans from every country and …

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      ARE YOU DOING IT ON PURPOSE?

      I fear for purpose I really do.

      Not in the personal sense of course. A life without purpose is no life at all. Unless you are a Kardashian, of course.

      No, I fear for the way that brands and marketers are attempting to co-opt purpose as a positioning. Finding a …

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      HOW TO MASTER SOCIAL MEDIA, THE KYLIE JENNER WAY

      Rich teenager or social media genius?

      When Kylie Jenner first appeared on her family reality show, ‘Keeping up with the Kardashians’, who would have thought that she would hold such influence on today’s pop-culture. Unlike other celebrities who are …

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      CONTROLLING THE FATE OF YOUR CLIENTS

      I’ve never considered myself remotely spiritual in the new-age sense of the word. The mere mention of Lay-lines, Feng Shui and healing crystals has me immediately planning the quickest route to the emergency exit.

      However, I’ve always believed in Karma. I firmly …

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      HOW PURPOSE GETS YOUR BRAND’S MOJO BACK

      To succeed today, brands need a purpose. It elevates your viewpoint, changing what you do and why you do it. But if you want to shape culture, you need to set the agenda rather than merely reflect it. Go to the edge and bring it to the mainstream. You need to be prepared to …

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      PERFECT STORMIN’ UP THE UAE

      Most 3rd birthdays are marked with magicians and caterpillar cake.

      We celebrated with champagne. On a yacht. In Dubai.

      So, not your typical family holiday. And we really do consider ourselves family. No matter how much we may have grown, from 2 people, to 4, and …

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      GAVIN FINNEY JOINS BBD PERFECT STORM AS COPYWRITER

      Gavin Finney has joined the BBD Perfect Storm creative team as a copywriter working across all of the agency’s accounts.

       

      He joins from Verbalisation, where he worked on the Global JTI business, the News UK portfolio, Nuonenergy and several other charitable and …

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      BBD PERFECT STORM BOOSTS TO TEAM BY HIRING DAVID SHIEL AS CLIENT SERVICES DIRECTOR

      BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director.

      Shiel, who was previously at The Engine Group where he was Partner, will support BBD Perfect Storm’s continued expansion and lead the …

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      WHY THE CLOUDSPOTTER’S GUIDE IS THE COMMUNIST MANIFESTO OF OUR TIME

      Marx had a romantic view of work, in fact ‘being creative’ is much better at capturing what he had in mind. He saw ‘being creative’ as the essential process by which we shaped our environment, left our mark and produced meaning in the world. He abhorred the fact that so much …

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      BRANDS NEED TO DITCH THE EMPEROR’S NEW CLOTHES OF SOCIAL MEDIA

      Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.

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      KIEVE DUCHARME JOINS BBD PERFECT STORM

      Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director and will be overseeing all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. Kieve has integrated experienc…

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      PERFECT STORM’S FORECAST FOR 2016

      So 2016 is now upon us. I find this mildly disconcerting as I still associate dates after 1999 as being in ‘the future’. This might explain why in contrast to the exciting new news coming our way, I see the questions marketers need to ask themselves as being quaintly old …

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      BBD PERFECT STORM LANDS INVESTEC PRIVATE BANKING

      Following a three-way pitch process conducted by the AAR, BBD Perfect Storm has been appointed to Investec’s agency roster to support its private banking division.

      BBD Perfect Storm will join Gravity Road and Partners Andrews Aldridge on the roster.  As an Investec …

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      HAVE A MEMERABLE CHRISTMAS!

      What better way to celebrate Christmas than to reenact your favourite memes of the year?

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      RISK IS GOOD

      Ad

       

      Recently, a client sent us an email.

      As General Legal Counsel, we …

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      BRITVIC APPOINTS BBD PERFECT STORM AS GLOBAL DIGITAL AGENCY FOR FRUIT SHOOT

      Following a competitive three-way pitch, BBD Perfect Storm has been appointed by global soft drinks company Britvic as the global digital agency of record for its Fruit Shoot brand.

      The agency has been appointed to work with FruitShoot in development of a new global …

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      WHEN PROVENANCE IS TOO GOOD A BRAND FIT

      Where you’re from can say a lot about who you are. This simple fact is not lost on brands – Chanel trades on being luxuriously French, Mercedes gains engineering credibility from its German heritage and Harley Davidson’s attitude is an authentic …

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      CHOOSE YOUR ENEMIES CAREFULLY…

      “Choose your enemies carefully ’cause they will define you. Make them interesting ’cause in some ways they will mind you.” While U2 may not have had Steve Jobs in mind when they wrote this lyric, it is a rather succinct description of his leadership style. A year before he …

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      WEARABLE TECH

      smartwatch

      Since Edward Thorp first used a wearable computer to …

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      WIGGLE APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR BRAND REPOSITIONING

      BBD Perfect Storm has been appointed by online sports retailer Wiggle as its creative agency of record.

      The agency has been appointed to work with Wiggle in development of a new brand positioning and communications as the businessseeks to drive further growth.  The …

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      PRUPROTECT APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY

      Following a three-way pitch, BBD Perfect Storm has been appointed as creative agency of record for PruProtect, the life protection insurance company.

      The agency has been appointed as PruProtect launches a new consumer-facing channel.  Previously, its products had only …

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      HELLO 2014. FIVE PREDICTIONS FOR THE YEAR AHEAD.

      Happy New Year! First week back in the office and what better way to start the year than by contributing to the plethora of predictions for 2014. So here are my five based around the ways in which we are redefining our relationship with technology… 1. EV

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      WHEREFORE ART THOU?

      There’s this bloke… He started fights, betrayed his family, killed a man and caused a woman to commit suicide. What do you think of him? Oh, one more thing, his name was Romeo and he did what he did for the love of a woman whom he cared for more than life itself. It j

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      JAMIE BUCHANAN SHARES STAGE WITH THE MIGHTY JEREMY BULLMORE

      On Wednesday evening BBD Perfect Storm Account Director, Jamie Buchanan, was invited to present at the inaugural session of the NABS Fast Forward 2013 course. Sharing a stage with course Chairman Mark Lund and industry sage Jeremy Bullmore, who founded the …

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      ANTONIA METCALFE JOINS BBD PERFECT STORM

      BBD Perfect Storm is delighted to welcome Antonia Metcalfe, who recently joined as Account Manager from partner agency, BBD, where she was extensively involved in a range of clients including Visa, Sony and, most recently, Zurich.

      She has a BSC (hons) from …
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      #ARIGHTROYALMESS

      There hasn’t been a case of child exploitation like this on our screens since the mini pops and their ill-fated, adult-themed music performances.

      The wait for a royal baby dominatedevery news channel. Literally nothing …

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      FLATTER THAN THAT

      Apple’s new iOS7 has refuelled discussion on the Flat UI trend. A debate that if nothing else, has popularised the word ‘skeumorphism’ – and you’ve got to love a new term to play with.

      But thismay have overshadowed an altogether …

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      BE USEFUL OR BE OBSOLETE

      “You know why our institutions are failing us, the church, the state, everything’s failing? It’s because, um – they’re no longer relevant. We’re supposed to keep evolving.” Bill Hicks

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      JAMIE BUCHANAN JOINS BBD PERFECT STORM

      Jamie Buchanan has joined BBD Perfect Storm as Account Director from Publicis Chemistry.

      He will head up a number of accounts as well as assisting new business development.  Jamie’s experience covers a broad range of advertising, CRM and digital campaigns.  …

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      REAL-TIME MARKETING

      THE PERFECT RESPONSE TO THE PERFECT STORM?

      Real-time marketing is seen by many as the perfect responseto the always-on, connected world. The …

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      UNITED WE LEAN

      UX thinking is increasingly seen as the means for creating meaningful brand experiences in today’s always-on, real-time environment.

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      WHO DOES THIS UX GUY THINK HE IS?

      Whilst the debate around the role of User Experience (UX) keeps rolling on (and on and on and on….), we look at the opportunity the ‘new’ era of experience design offers to today’s professional marketer

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