BRITVIC APPOINTS BBD PERFECT STORM AS GLOBAL DIGITAL AGENCY FOR FRUIT SHOOT

Following a competitive three-way pitch, BBD Perfect Storm has been appointed by global soft drinks company Britvic as the global digital agency of record for its Fruit Shoot brand.

The agency has been appointed to work with Fruit Shoot in development of a new global digital strategy. The focus is initially across eight key markets that include the UK, USA, Spain and India. The strategy will include assimilation and redevelopment of all local websites along with increased social community activation and management.

A Britvic spokesperson commented: “Digital engagement is critical to achieving our ambitions to become a billion dollar global brand by 2020. BBD Perfect Storm has delivered a vision for the role of digital encompassing everything from global campaign activation to local social conversation management. Delivery has begun and we are now looking forward to the launch in the new year.”

Jason Foo, CEO at BBD Perfect Storm said: “We have an fantastic opportunity to work with a brand that has a clear purpose and ambition.  Fruit Shoot plays an incredibly positive role in family engagement.”