DREAMS APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR PUSH INTO HOME MOVER MARKET
Following a three-way pitch, BBD Perfect Storm has been appointed by retailer Dreams.
The agency has been retained as Dreams seeks to push into the Home Mover market as well build a greater relationship with its consumers post purchase. Their responsibilities will include advertising, digital and CRM. The appointment was made following initiatives by the marketing team and Dreams’ new CEO Mike Logue, who joined the business in late in the summer of 2013. The agency has agreed to a significant performance by results payment model. Dreams has also recently appointed a new Marketing Director, Lisa Bond.
“Dreams Marketing Controller, Simon Moore said: “BBD Perfect Storm really impressed us. We are making some step changes to how we approach our marketing and they presented a very compelling view of how we could exploit new market potential. We were also very aligned in terms of the direction of the Dreams brand.”
Jason Foo, CEO at BBD Perfect Storm said: ‘We are truly delighted to join Dreams as they embark on a new journey. There is enormous potential in this area of retail for taking the brand to new audiences and making the conversation with them much more interesting.”
To read more, view the coverage on Campaign, The Drum and Decision Marketing.