redefining care for dads
“brands who portray men
in a positive way significantly improve their results in brand equity, short-term sales and advertising impact.”
We know that rapid changes in consumer needs and expectations affect brand reputation and consideration. Yet when it comes to the portrayal of men and masculine values in their communications it’s surprising how many brands are still in the dark ages.
he for she relaunch
According to a national survey on the state of masculinity, by BBD Perfect …
The Dove Men+Care ad account is currently held by WPP-owned Ogilvy, which will continue to work on the creative.
The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park …
We’d love to talk to you about how you currently
present men within your organisation and help you craft
a transformational vision for building a new male narrative
of your own.
Contact us: firstname.lastname@example.org