As a health innovator working in Medtech or Medical devices you know all about the importance of clinical evidence and data. That’s why you’ve got plenty of both. So why aren’t your communications always cutting through with your audience? Why aren’t the facts you’re sharing changing the behaviour of your customers?

At Perfect Storm Health we love facts and data, too. We know they’re an essential part of your story, but we also believe there’s another key element; the human element.

That’s why we take a human first approach.

Whether patient, doctor, carer or nurse it’s a human that you’re speaking to. A human you’re looking to engage. A human who’s behaviour you’re trying to change.

We look behind the name badge and seek to find a human truth. One that no-one can ignore. One that demands attention and ultimately drives action.

It’s this more emotive narrative that helps bring the data to life and stirs an audience towards engagement.


Never making assumptions.

  • Seeing your brand through the eyes of your customers
  • Seeing your audience’s attention as something to earn, not expected
  • Bringing data to life through human emotion
  • Positioning tech as a human enabler

A Human First approach starts with a desire to change lives,
not just sell more product.

And is never just about data alone.


Collectively, we have well over 60 years of experience in healthcare communications. We’ve worked with businesses and brands like:

Jason Foo

Jason launched BBD Perfect Storm in 2013 and in its relatively short history, it has been named one of the World’s Leading Independent Agencies three times (2017, 2019 and 2020) and won numerous awards. Jason has more than 20 years’ experience building global brands across virtually every category of industry, including healthcare with brands like Vitality, The Priory Group and Johnson and Johnson. Which lead him in January 2021 to establish a health specialism within the business.

Nick Dutnall
Managing Partner

Nick leads BBD Perfect Storm’s Health division. He has more than 20 years healthcare marketing experience, both as a client and within agencies. He has worked across most therapy areas and has worked with companies such as Novo Nordisk, Pfizer, Abbott, AZ, Janssen and ViiV, as well as for other leading health businesses like Bupa, J&J, Medtronic, Invisalign and Smith & Nephew. Nick has always believed that whilst health brands require clinical evidence in their communications, it is also essential for them to evoke the emotions through the power of storytelling and human engagement.

Cory Eisentraut
Creative Partner

Having spent nearly two decades in North America creating award-winning work for the likes of BMW, HSBC and Maple Leaf Foods, Cory emigrated to London in 2019 to join BBD Perfect Storm as Creative Partner. In addition to helping to run the North American Tylenol and Splenda businesses, he also has extensive experience working with pharmaceutical clients, TEVA, Novopharm and Apotex. In addition to having won multiple Gold Lions and various finalists at the Cannes Festival of Creativity, his work has been recognized at the Clios, One Show and Communication Arts.

Daisy Proctor
Managing Director

A strategic marketer and account handler, Daisy has extensive experience in building and growing world-class brands. Relevant experience includes iconic brands such as Etihad Airways, Marriott Bonvoy and GLA, as well as leading the Vitality account for the past five years. She is instrumental in building and delivering effective brand and communications strategies that drive reappraisal and consideration. Daisy is responsible for overseeing client relationships, ensuring first-class client service and effective project delivery, as well as overseeing agency wide operations and business performance.

Louise Ormerod
Head of Design

Louise leads the design team here at BBD Perfect Storm.
She has over a decade of communication experience, ranging from branding, campaign and experiential work. She has worked with many different brands, including leading health clients like Vitality, Chiesi and Smith & Nephew.
She also recently led the re-brand for Hupe, a game changing human optimisation program. She has a particular passion for branding design, believing that a strong creative foundation translates to a brand that is a step above its competitors.
She has also won several design awards, including at Canne, Clios and Creative Circle.

As innovation and technology drive healthcare forwards we believe the only way to create communications which cut through is to lead with emotion and relevance. To put the human first.

Are you ready to put the human first in your medtech communications?