Fernando Desouches makes the IPA's iList

Back in February Fernando Desouches, Managing Director of New Macho, was shortlisted for the IPA's iList which aims to improve diversity and inclusion within adland. This week we are so pleased to announce that Fernando has made the list! Congratulations Fer!

Fernando's work with New Macho aims to deliver a new male narrative in advertising, dispelling negative cliches of the old macho image.

You can see who joined him in this important list of people by clicking here.