Our Brand and Cultural Transformation Purpose
Inspire everyone to strive for gender equality
Equality needs everyone
The UN’s gender equality movement, HeForShe, is a global rallying cry to encourage men and boys to play their part in addressing the gender imbalances in our society. We needed to help them understand the real-world actions they could take to help further the cause. So we created a pledge film that acted as both a rallying cry and a reminder of the everyday steps they could take to further the cause.
The campaign launched across the UN Women’s social channels, and looked to engage social media and equal rights influencers to share the message and encourage our audience to share the things they are doing to further the gender equality movement.
By focusing on the mutual benefits gender equality provides, we spread the message amongst the converted and, more crucially, those sitting on the fence.