We believe a profound alignment on purpose between brands and their influencers is a cornerstone of effective long-term brand building.

We also believe brands and influencers have a responsibility to impact the world in a positive way.


It is our mission to build brands through purposeful influencer marketing.

Why do we believe in the power of influence with purpose?

Because we know credibility is the new currency.

We are in an era when trust in brands is at an all time low.

If influencers are invariably spokespeople for your brand, then truly credible brand collaborations should be built with alignment on purpose between your brand and the influencer.

Deeply authentic partnerships, founded on a common sense of purpose, deliver more meaning for audiences, more meaning for influencers, and, as a result, more meaningful results for advertisers.


Collectively, we have worked in the influencer industry since its inception.

Our team has over 17 years influencer marketing experience, working with some of the world’s most loved brands, and overseeing the delivery of 1000+ influencer campaigns. 

As a global-leading independent agency, BBD Perfect Storm are a trusted partner for businesses and brands including:

Daisy Proctor

Daisy Proctor

Managing Director

Daisy is a strategic marketer and account handler that has worked with iconic global brands such as LVMH, Unilever, PepsiCo and Etihad Airways.

She is instrumental in building and delivering effective brand and communications strategies that drive innovation, impact and performance for clients. Daisy is responsible for overseeing client relationships, ensuring first-class client service and effective project delivery to drive results.

George Ince

George Ince

Director of Influencer Marketing

With over 10 years’ experience in the influencer marketing industry, George has overseen the delivery of multi-market activations for the likes of Samsung, Dyson and COTY. He has held senior roles at leading agencies Studio71 and StyleHaul. He has garnered multiple awards and nominations, including winning ‘Influencer Campaign of The Year’ at the bCreator Awards for Movember.

George leads Perfect Storm Influence - and through his experience, understands how brands can harness the power of influencers to drive ROI and make a positive impact in the lives of consumers. 

Libby Houghton

Libby Houghton

Senior Account Manager

Libby has been with Perfect Storm for more than 4 years. During her tenure she has worked on campaigns for the likes of Etihad Guest, Heinz, Severn Trent and eo.

She has an extensive understanding of the marketing landscape, and prior to Perfect Storm, Libby spent 3 years as a Digital Account Manager working across New Zealand’s leading alcohol brands.

If you want to understand how we can help your brand drive meaningful commercial results through influencer marketing campaigns with purpose, we’d love to talk.

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