Technology has changed the world. And while this has been happening, consumers have
been growing-up, learning from five decades of ‘modern marketing’. And they get it.
They know what we do. They know how we do it.
Today people spend many of their waking hours searching for and finding information
and content; generating and sharing opinion, writing their own narratives, creating
their own stories. And they have no intention of being dictated to by brands.
Today business has access to more data and more processing power than at any other
time in history. But at the same time, traditional marketing methods have far less influence
over consumers than ever they had.
So today is an explosively fragmented, rapidly changing, big data, always-on, always
accessible, converging, real time, omnichannel connected world in which consumers
(who will no longer pay a premium for something they know to be made-up and unreal)
are in charge as never before.
Something entirely new.
We can be a little hard to classify.
We exist because the nature of advertising is changing fundamentally.
We’re about the possibilities of technology, fuelled by the potential of big data.
And because this is changing how people relate to and experience brands.
Well, we’re independent which means we always do the right thing for our clients,
not a holding company. We will always say what we think. And we are prepared
to stake our fees on our performance.
We’re futurephiles, so we keep a keen eye on trends and technologies to be able
to innovate within new brand stories.
We listen. Listening is at the heart of how we work,our methodology, but we also like
to make sure we really understand the problem or objective. So we’ll ask questions,
but we promise to listen well.
We are by definition a challenger brand ourselves, so we like to be challenged by our
clients – to be expected constantly to think a bit harder, create a bit better and, well,
to keep being interesting.