WIGGLE APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR BRAND REPOSITIONING
BBD Perfect Storm has been appointed by online sports retailer Wiggle as its creative agency of record.
The agency has been appointed to work with Wiggle in development of a new brand positioning and communications as the business seeks to drive further growth. The appointment was made following initiatives by the marketing team and Wiggle’s new CEO Stefan Barden, who joined the business late in the summer of 2013. Advertising communications development is multi-media.
Stefan Barden said: “We were very impressed by BBD Perfect Storm’s approach and creativity. Working with our team they have brought some really fresh thinking, which has resulted in creative work which we believe will reposition our brand in a unique manner. Watch this space!”
Jason Foo, CEO at BBD Perfect Storm said: “Wiggle is an exciting business in a category that needs shaking up. Too much of the communication in this category is product and feature-based lacking any emotional connection. Working with Wiggle, we plan to change that.”