News and views from the Perfect Storm HQ.

Fernando Desouches makes the IPA's iList

Fernando Desouches makes the IPA's iList

Back in February Fernando Desouches, Managing Director of New Macho, was shortlisted for the IPA’s iList which aims to improve diversity and inclusion within adland. This week we are so pleased to announce that Fernando has made the list! …

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I Give It A Couple Of Weeks. Tops.

I Give It A Couple Of Weeks. Tops.

Scroll.

That’s what we do.

Up and down.

Down and up.

Ad infinitum.

‘We’re apart but never been closer’.

‘We’re in this together’.

‘We’re different but the same’.

Clap for the NHS. Clap for the carers. Clap for those wonderful people who stack …

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Everything has changed, nothing has changed

Everything has changed, nothing has changed

We are very proud to announce that Campaign Magazine, in partnership with TheNetworkOne, has for the third year running included BBD Perfect Storm in their World’s Leading Independent Agencies feature. Read our CEO, Jason Foo’s perspective on the …

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Perfect Storm School Report

Perfect Storm School Report

We are delighted to get a good school report from the Campaign headmaster, it’s wonderful to see everyone’s dedication throughout 2019 paying off. At Perfect Storm we’re passionate about pushing the boundaries creatively and always with purpose at …

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Tony Quinn speaks to Oystercatchers' Suki Thompson about the effects of COVID-19

Tony Quinn speaks to Oystercatchers' Suki Thompson about the effects of COVID-19

With COVID-19 bringing the world to a halt, our Chief Strategy Officer, Tony, spoke to Suki Thompson for her Mini Squawk series about how it will affect the advertising industry, for bad and good.

Watch the full episode here…naturally, it was …

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Cory Eisentraut has been named on the judging panel for Creative Pool

Cory Eisentraut has been named on the judging panel for Creative Pool

Have you ever wondered how to win the Creativepool awards? Well, our very own Cory, Creative Partner here at Perfect Storm is on the judging panel for 2020.

When asked what he’ll be looking out for in this year’s submissions Cory said, …

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Fernando Desouches shortlisted for IPA's iList

Fernando Desouches shortlisted for IPA's iList

The IPA has published a shortlist of 63 contenders for its iList – a roll call of ad practitioners who are helping to make adland a more inclusive place.

The list spans all levels of job role, from chief executive to HR, from creative to strategy – …

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Perfect Storm win MAA Best Campaign in the World

Perfect Storm win MAA Best Campaign in the World

At Perfect Storm we love working with bold clients who are willing to help us push the boundaries of creativity and none come much braver than Berry Bros. & Rudd, thanks to them, we now have an award winning campaign in ‘The Art of …

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Six Packs Success and Solitude

Six Packs Success and Solitude

Well done to our very own Fernando and Tony for appearing in The Guardian’s Iman Amrani’s thought-provoking video series, Modern Masculinity. They talked to her about all things New Macho and our mission here at BBD Perfect Storm: to …

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Cory Eisentraut Joins Perfect Storm

Cory Eisentraut Joins Perfect Storm

BBD Perfect Storm have strengthened our creative leadership with the appointment of Cory Eisentraut, executive creative director at Wunderman Thompson Canada, as creative partner.

Eisentraut will relocate from Toronto to London and work alongside …

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Perfect Storm ranked 6th Best Independent Agency in the UK by The Drum

Perfect Storm ranked 6th Best Independent Agency in the UK by The Drum

We are extremely proud to announce that we have been ranked 6th best Independent Agency in the UK by The Drum! What a lovely and fitting accolade given this is our 6th year in business! It’s also an amazing achievement given the more than 25,000 …

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Advertising in a connected world

Advertising in a connected world

In 2019 we were visited by NHK World-Japan as part of their mini-documentary on gender stereotyping, featuring Guy Parker, Chief Executive of the ASA.

Click here to check out the episode and see how the ASA work alongside agencies like BBD Perfect …

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Vitality Mental Health Campaign

Vitality Mental Health Campaign

We are very proud to present this important campaign around mental health for Vitality, featuring England rugby legend, Jonny Wilkinson. Mental health can affect anyone and in this video Jonny talks about how, despite being a Rugby World Cup winner …

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Charles Tyrwhitt appoints BBD Perfect Storm to support global brand positioning

Charles Tyrwhitt appoints BBD Perfect Storm to support global brand positioning

18 August 2019: Having recently appointed new CEO, Luke Kingsnorth and CMO Joe Irons, Charles Tyrwhitt is looking to build on their multichannel customer experience. …

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The Era of Responsibility

The Era of Responsibility

The problem with choice

We’re moving into an era that recognises maintaining a healthy wellbeing is paramount, and it’s …

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Inclusivity At Its Finest

Inclusivity At Its Finest

Every year, a group of drag queens act, dance, sew, sing and lip sync their way to the grand finale. It’s a competition that’s both entertaining and eye-opening on so many levels.

Oh yes, you got that right. I’m talking about RuPaul’s Drag Race: Due …

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Dove Men+Care appoints BBD Perfect Storm to define global brand strategy

Dove Men+Care appoints BBD Perfect Storm to define global brand strategy

New Macho, the company’s male marketing strategy unit, to handle the brief

5 August 2019: Unilever’s global male grooming brand, Dove Men+Care, has appointed brand and cultural transformation company, BBD Perfect Storm, to adapt its global Care …

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Wake up and make a difference! Today!

Wake up and make a difference! Today!

I hate the word ‘woke’.

But then I’ve never been great at getting up.

Dad joke is in and it’s in early.

Anyway ‘woke’. It’s just not lit.

That generational, “too old for this @$%!” Murtaugh-ism is absolutely true of what people have been calling …

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The Cost of Cheap

The Cost of Cheap

Here’s my predicament; I want to do my part for the environment, and I don’t do too bad a job of it. I always turn the lights off when I leave a room, switch the tap off when I’m brushing my teeth and try to keep as much as I possibly can out of …

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A Voice For The Unheard

A Voice For The Unheard

In my view, politics is increasingly unrepresentative of the younger electorate. It’s also a source of frustration to those too young to vote but who still have a voice. I’ve personally made a point not to follow politics, preferring to focus my …

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Taking action, not just talking action: How to avoid ‘greenwashing’ as a brand

Taking action, not just talking action: How to avoid ‘greenwashing’ as a brand

We as a society have a responsibility to protect our planet, our people and pursue our potential for positive social action.

Brands have a responsibility to their customers, colleagues and shareholders. I don’t think these two things are, or should …

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Level Playing Field

Level Playing Field

When I was little, I had big ambitions to become a professional soccer player and wear our red and white national jersey. I’d practice in our backyard and imagine myself running out onto the pitch in front of a sell-out crowd at the World Cup, or one …

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Is This What a Man Looks Like?

Is This What a Man Looks Like?

With Mental Health Awareness Week drawing to a close, we’ve been giving thought to this year’s theme of body image.

The conversation is opening up and it’s about time. Over one third of adults have felt anxious or depressed because of their body …

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Our Last Xmas With EU (or is it?)

Our Last Xmas With EU (or is it?)

Christmas is a time that we should all come together. However, this is the last Christmas before we are due to separate from the EU. After 45 years of joint celebrations we will now be sitting down to a festive meal for one. How will we even …

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Creative Wave – 9th November

Creative Wave – 9th November

Happy Friday! You might have noticed that a couple of Christmas ads have been released this week but I have decided that it is still TOO EARLY… Creative Wave is currently a Christmas free zone… for now at least…

  1. Here is a sweet article about …
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Creative Wave – 21st September

Creative Wave – 21st September

Happy Friday everyone!! The office is very quiet today… so I hope that you’re all still catching up on Creative Wave whilst you’re out and about!!

  1. I went to Nicer Tuesdays last month and saw an inspiring and emotive talk by photographer …
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Creative Wave – 14th September

Creative Wave – 14th September

Happy Friday! We’ve made it through another week… #DietCokeGate, cheesey pizza related injuries and all…

  1. Artist Christian Marclay has created a 24-hour clock made entirely of movie clips, it will exhibited at Tate Modern from today until the 20th …
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Creative Wave – 1st June

Creative Wave – 1st June

Happy Friday! Its National Donut Day! I hope you have all been celebrating appropriately… I know I have!

  1. What difference do reviews make? On the podcast Reads Like a Four, Adam Brooks interviews different critics on the highs and lows of their work …
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Creative Wave – 11th May

Creative Wave – 11th May

Happy Friday! A couple of sore heads in the office today after an award winning night at the Creative Pool annual awards!! 

  1. As I mentioned, we were awarded a Silver award for last years Fans Not Numbers campaign for SKINS here’s a …
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Creative Wave – 27th April

Creative Wave – 27th April

Happy Friday everyone! Laura’s in Lisbon soaking up the sun and sinking shots on her mates’ hen-do! Here’s a woeful attempt at Creative Wave in her stead!

Also, Happy Birthday to new boy Alex D who turns 30 tomorrow! Have a cracker! …

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Creative Wave – 6th April

Creative Wave – 6th April

I hope that you all got lots of eggs last weekend. As the second of our two Easter four day weeks rolls to a close – what better way to round it off than with a lovely new #CreativeWave

  1. Martin Gordopelota documents his love of amateur …
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Creative Wave – 23rd March

Creative Wave – 23rd March

Happy Friday! Here are some of the things that I’ve seen and liked this week (its a very mixed batch)…

  1. WeTransfer are suspending all ads on their website this weekend to call for gun reform in the USA. In their place, the platform will …
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Creative Wave – 9th March

Creative Wave – 9th March

Happy Friday! Its been a busy week! Here’s a slightly rushed #CreativeWave…

  1. An uber driver has increased his star rating by categorising his passengers into playlists he thinks that they might enjoy (Via Caitlin)
  2. A podcast …
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Creative Wave – 2nd March

Creative Wave – 2nd March

Happy Snowy Friday everyone!
(although, along with everyone else, I am pretty sick of the snow now) 

Luckily, #CreativeWave hasn’t ~frozen over~…

  1. The Guardian explore the slow move to modernisation in the world of Sylvanian Families …
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Creative Wave – 23rd February

Creative Wave – 23rd February

We made it to the end of the week! I got tickets to see Haim AND Pret gave me a free hot chocolate! Hooray! Surely that’s reason enough to celebrate with a brand new #CreativeWave?!

  1. Liam Gallagher was interviewed by a group of cute kids …
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Creative Wave – 9th February

Creative Wave – 9th February

Superbowl ads provide most of the content this week, sandwiched between a little bit of feminism and some slapstick.

  1. Channel 4’s film celebrates the centenary of votes for (some) women  
  2. I feel like Skittles won the Superbowl …
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Creative Wave – 19th January

Creative Wave – 19th January

HAPPY FRIDAY! Let’s get down to business with the things that have caught our eye this week…

  1. Designer tortellini anyone? Gucci have opened a restaurant in Florence, Italy where you can order just that. Thankfully, I don’t think …
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Creative Wave – 5th January

Creative Wave – 5th January

HAPPY NEW YEAR!  

I hope that everyone’s first week back at work has been okay. Personally, it has been a struggle getting through my days without consuming a segment of a Terry’s Chocolate Orange every ten seconds, but I’m soldiering on. …

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Creative Wave – 22nd December

Creative Wave – 22nd December

Happy Friday Everyone! And a happy last #CreativeWave of 2017

There are a few sore heads in the office this morning after a legendary Perfect Storm Christmas Party (thanks again to Maddy for organising it!) For all those that witnessed my …

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Keeping it real in a skeptical 2018

Keeping it real in a skeptical 2018

2016 was a proper year. History will remember it. Trump, Brexit, Bowie… Momentous stuff happened; most of it was bad, but it was historic nonetheless. By contrast, 2017 was the difficult follow-up album, try-hard swagger without substance: a damp …

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Tech Trends 2018

Tech Trends 2018

Predicting the future is fun as it enables you to imagine a tomorrow unshackled from limitations and completely free in the knowledge that you can’t be contradicted, at least not for the next 12 months. With this in mind, here are my …

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#launchthelove, Stop Hate

#launchthelove, Stop Hate

At Perfect Storm we believe we have a purpose to apply our creativity to make a positive impact in the world. Every year we create a Christmas campaign that supports a charity whose work we believe in. This year we’ve partnered with Stop Hate UK. …

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Creative Wave – 13th November *CHRISTMAS AD SPECIAL*

Creative Wave – 13th November *CHRISTMAS AD SPECIAL*

IT’S A BUMPER CREATIVE WAVE CHRISTMAS AD SPECIAL

This years Christmas ads have got the whole BBD Perfect Storm office talking!

Deck the halls etcetera… lets get reviewing!

Debenhams

Lianne: the modern love story is a …

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Creative Wave – 30th October

Creative Wave – 30th October

#CreativeWave is back with a weekly run down of all of the creative good stuff thats been floating our boats…

  1. Cécile Gariépy creates friendly, blobby illustrations that will put a smile on your face 
  2. Some nice pictures of common birds on …
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Berry Bros. & Rudd appoints BBD Perfect Storm to reposition  The King’s Ginger

Berry Bros. & Rudd appoints BBD Perfect Storm to reposition The King’s Ginger

LONDON – Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger.

The work marks a shift in strategy for The King’s Ginger. …

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Creative Wave – 25th September

Creative Wave – 25th September

Its been another busy week filled with shoots and business as usual for the Perfect Storm crew! 

Here are five things we’ve loving…

  1. This guy spent a long time making a portrait by laying rows of crayons on top of each other… p cool …
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Creative Wave – 11th September

Creative Wave – 11th September

Here are your five things (its an ad heavy week, lovely stuff) (it is also a “things Jake has sent me” heavy week)

  1. Classic FM celebrates its 25th anniversary with a campaign that celebrates how classical music can evoke a strong emotional …
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Creative Wave – 21st August

Creative Wave – 21st August

Its been a busy old week at Perfect Storm, but we still had time to put together our our round up of the best things we’ve seen over the past 7 days…

  1. Our AD OF THE WEEK is Secret Escapes latest campaign “I shouldn’t even be …
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Ready, Set, Go

Ready, Set, Go

 

Imagine a scenario where you walk into a store, put a few items into your handbag/manbag, and walk out. No, you haven’t imagined the opening sequence of an episode of 24 Hours in Police Custody, this is the premise of a revolutionary …

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Creative Wave – 28th July

Creative Wave – 28th July

Its been another busy week at BBD Perfect Storm HQ, but we’ve still had time to rustle up a list of five things we’ve been loving over the last 7 days or so…

  1. Use Your Interface is a great collection of animated gifs showing user experience …
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BBD PERFECT STORM APPOINTED TO LONDON FIRE BRIGADE RECRUITMENT CAMPAIGN AFTER COMPETITIVE PITCH

BBD PERFECT STORM APPOINTED TO LONDON FIRE BRIGADE RECRUITMENT CAMPAIGN AFTER COMPETITIVE PITCH

We’re pleased to announce that we have been appointed by The London Fire Brigade to handle a new campaign to recruit firefighters. With the recent tragic events in London, the need to continue to recruit people who wish to serve and protect their …

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Creative Wave – June 30th

Creative Wave – June 30th

Happy Friday!

To kick things off here’s our ad of the week, Skittles have given up their rainbow for pride for the second time!

And here are your five things for this week

  1. It may be time to wave goodbye to the dreaded low battery …
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Creative Wave – June 23rd

Creative Wave – June 23rd

Hello everyone,

Time for another creatively Creative Wave.

 

Here are Five Fun Fings To Make You FINK! 

  1. Tim Lane, Buzzfeed’s UK art director takes It’s Nice That through his 7 month overhaul. Expect gifs. …

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Creative Wave – June 16th

Creative Wave – June 16th

Hello everyone!

Its a new era for Creative Wave, massive thanks to Gavin for his brilliant posts over the last year… its going to be a tough act to follow!

 

Here are five cool things we’ve found this week… …

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Creative Wave – June 2nd

Creative Wave – June 2nd

Happy Friday everyone. In a week where Donald Trump seems to have dropped even lower in the world’s collective opinion, how do we stay positive and look to a bright future? Simple. We indulge our inner child and dream big. What better place to start …

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Creative Wave – May 26

Creative Wave – May 26

Happy Friday everyone. This week, we of course bow our head in remembrance of the victims of Monday night’s tragic events in Manchester. Many more pertinent comments have been made by many more knowledgable people than me, so I will just say that in …

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A Brief History of Catvertising

A Brief History of Catvertising

Before there were gifs there were memes. And before there were memes there were lolcats. These were wonderfully low-fi combinations of incongruous cat imagery and often-grammatically-incorrect text that ruled the internet in the early-2000s. The name …

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Creative Wave – May 12

Creative Wave – May 12

Happy Friday everyone. Not much to report this week really. It’s been a heads-down-and-crack-on few days. In this edition of CW we meditate on dystopian futures (both real and imagined), wise-cracking superheroes, princes, rappers, electric wallpaper …

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Creative Wave – May 19

Creative Wave – May 19

Happy Friday everyone. Hope you’ve survived a decidedly wet week in one piece. My feet and bike seat are still soaked, but my spirits are not! This week we look at Apple’s new office, fight cancer with a computer game, celebrate British Sandwich Week …

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Creative Wave – May 5

Creative Wave – May 5

Happy Friday folks. This week’s edition includes most of my favourite things in the world: art, sandwiches, replicants, dinosaurs, the Pogues and a guinea pig detective. Yes, a guinea pig detective. It’s even better than it sounds. As ever, please …

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Creative Wave – April 28

Creative Wave – April 28

Happy Friday everyone! Blah blah blah busy week blah blah blah out this afternoon blah blah blah hope you enjoy the following selection of the weird and the wonderful. And if you haven’t already, check us out in _Campaign_’s World Leading Independent …

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BBD Perfect Storm features in World’s Leading Independent Agencies

BBD Perfect Storm features in World’s Leading Independent Agencies

Four years after the agency’s founding, we are honoured and proud to appear in the World’s Leading Independent Agencies.  This is a publication curated by Campaign Magazine and TheNetworkOne, the world’s largest independent agency network.  Our essay …

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Creative Wave – April 21

Creative Wave – April 21

Happy Friday everyone. This week we gaze ahead to a galaxy far away (I.e. IMAX in December), enjoy new music from some of the world’s most interesting artists, realise that robots can be just as good or bad as people, and start musing over a football …

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Creative Wave – April 13

Creative Wave – April 13

Happy Thursday everyone. It’s been a busy week so I apologise for what is something perhaps a bit shorter than you’re used to. But never fear, we’ve still got plenty of inspiring tales of sport, advertising, social experiments etc for you to sink …

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Creative Wave – April 7

Creative Wave – April 7

Happy Friday everyone, normal service is resumed! Special shout-out has to go to Phil this week for providing a good third of my content I think! Cheers mate! Big up to everyone else who submits other content every week by the way, much appreciated. …

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Perfect Storm win ‘Best Outdoor’ at the 2017 Creative Pool Awards

Perfect Storm win ‘Best Outdoor’ at the 2017 Creative Pool Awards

Yes, after all the snow settled (and melted), our friendly neighbourhood snowman DeFrosty found himself crowned winner of the highly-competitive Best Outdoor category, and is just – as we speak – settling into his new home in the golden …

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Creative Wave – March 30

Creative Wave – March 30

Happy… Thursday, again! A day early for a second week in a row because I’m gallivanting around once more tomorrow. Firstly, congratulations to everyone involved in the now officially Creative Pool Award-winning Keep DeFrosty Alive campaign. Well …

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Creative Wave – March 23

Creative Wave – March 23

Happy Friday everyone. In this week’s edition we download this year’s SxSW, ponder why Skeletor is always miserable and scratch our heads over what’s a Bacon and what’s a Saville. Until next week.

 

TUNE FOR THE WEEKEND-

I think Oddisee …

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Creative Wave – March 17

Creative Wave – March 17

Happy Friday and Happy St Patrick’s Day everyone. To celebrate this grand day, ’tis a very cultured and civilised edition this week, with classical tales of vision and invention that stretch back hundreds of years. Oh, and Lego and trainers. …

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Why brand purpose is the ultimate disruptive force

Why brand purpose is the ultimate disruptive force

As the “Futurati” descend on Austin this week for SXSW and discuss the disruptions of the future, it’s worth reminding ourselves that the market advantages gained by organisations from these “disruptions” are only …

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Creative Wave – March 10

Creative Wave – March 10

Happy Friday and Happy New Office everyone! Our first transmission from One Oliver’s Yard is a special one. We celebrate International Women’s Day, inclusivity, progress in football and all the other usual film, TV, music and advertising stuff you’ve …

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Creative Wave – March 3

Creative Wave – March 3

Happy Moving Day! Grab a plate, wrap it in newspaper and please stow it safely. That’s totally a metaphor for this week’s Creative Wave… I just haven’t quite worked out why yet. Inspiration is like a plate, I guess, and the newspaper, maybe, …

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Nebbia’s battle against the racists

Nebbia’s battle against the racists

I truly believe brands have a duty to improve the society they inhabit. It makes good, moral sense but it can also make great business sense. Bringing together the most unlikely of bedfellows; principles and profit.

The need for taking a position …

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Creative Wave – February 24

Creative Wave – February 24

Happy Friday everyone. What a windy week, but now the sun’s out – yay! Let’s hope it stays nice over the weekend. But that’s enough about the weather. Elsewhere this week we mourn the death of English football through the pasty-shaped Pie Gate and …

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Creative Wave – February 17

Creative Wave – February 17

Happy Friday everyone. What’s happened this week? Hmm. Lots of things. Arsenal finally played like Barcelona… Trump now considers even the BBC ‘fake news’… And our very own Jason Foo stunned the Dublin Tech Summit. Elsewhere here we talk about the …

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Creative Wave – February 10

Creative Wave – February 10

Dear All, happy Friday. Let’s get right down to business. This week’s edition is rammed to the rafters with theme parks, Super Bowl antics, the return of CJ Parker and of course, a girl called Dave. Watch the first wonderful piece of film we’ve done …

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Perfect Storm nominated for FIVE Creative Pool Awards

Perfect Storm nominated for FIVE Creative Pool Awards

And you – yes, you – can help us win!

Simply follow the links below and click ‘vote’ in all the right places:

– Best Illustration for Jake’s phenomenal 2016 snapshot, What a Time To Be Alive …

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Creative Wave – February 3

Creative Wave – February 3

Happy Friday everyone,

As the outside world stays tumultuous, and people around the world protest to protect basic human rights, you know you can safely let the Creative Wave wash over you with its warm and inclusive positive swell. This week, we …

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Creative Wave – January 27

Creative Wave – January 27

Happy Friday. Hopefully everyone’s managing to stay warm, calm and collected in these icy climes. Another bumper edition this week to cover last week and this. Highlights include the world reacting to President Trump, preparing for …

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Creative Wave – January 13

Creative Wave – January 13

Happy Friday everyone. How exciting to see snow earlier. Shame it didn’t settle though because I was looking forward to trying to build a snowman…

Thaw your hands and your brain with a bumper slice of advertising, hip-hop, lego, TV and Biden. …

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Creative Wave – January 6

Creative Wave – January 6

Happy Friday everyone. You made it. One week back in the saddle under your belt. It might be cold outside, but the fire still burns brightly in here. We’re hitting the ground running with a few leftover highlights from 2016, but it’s mainly forward …

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Five things to look for in 2017

Five things to look for in 2017

2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which – glass half-full – means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in 2017.

1. Purpose becomes more worldly …

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Creative Wave – December 23

Creative Wave – December 23

TUNE FOR THE YEAR-

Perspective is a wonderful thing. Who better to turn to than the big guy Al Green to remind us that Love and Happiness is all that matters https://www.youtube.com/watch?v=hsU6_eSG4k4

 

 

* New teaser trailer for Blade …

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Creative Wave – December 16

Creative Wave – December 16

Happy Friday everyone, After a tough week of partying it’s nice to relax into the soothing arms of a nice wooly jumper. And what an extra bonus to have the additionally warming embrace of this week’s Creative Wave to wash away the cobwebs and the …

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Creative Wave – December 12

Creative Wave – December 12

Start the penultimate week before Christmas on the front foot. Inspirational bangs, bots and beats aplenty!

 

TUNE FOR THE WEEKEND-

A great blast from the past that I heard again recently. The Cure with the brilliant _A Forest_ …

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Creative Wave – December 2

Creative Wave – December 2

Happy Friday everyone… winter is here, but wait, there’s good news! DeFrosty the Snowman is alive!! 

 Yes, the first ever snowman on Old Street is snug in his new freezer home now!

Quick overview / reminder of what you can do:

Tweet using …

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Creative Wave – November 28

Creative Wave – November 28

Happy Monday everyone. A slight hiccough early on in the life of the Creative Wave, but even though it’s Monday and not Friday, you’ll still find all the usual audio-visual gubbins to sink your metaphorical teeth into. A day late, but a …

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Creative Wave – November 18

Creative Wave – November 18

What follows is the inaugural edition of a new eclectic creative blog – an intellectual smorgasbord, if you will. It’s a selection of weird and wonderful links from the week just gone, that covers everything from advertising to sport to …

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(Don’t) label me

(Don’t) label me

 

I get why brands started using labels. If I’m Levi’s and you’re buying my jeans, it makes sense that I should make sure everyone else knows you’re wearing Levi’s. You’re giving me money, and now you’re giving me free advertising too. It’s …

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Women: Still Knowingly Undersold

Women: Still Knowingly Undersold

If 2014 and 2015 marked a seismic shift in marketing to women, then 2016 has been a starkly depressing reminder that gender equality is still a long way off.

Nike’s ‘Better For It’ created a perfect vision of the empowered sportswoman, yet female …

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BBD Perfect Storm launches the SKINS (un)official language for sport in time for the Olympics: Esportanto

Aussie sportswear brand, SKINS, and BBD Perfect Storm want to unite fans from every country and background by launching the first (un)official language – Esportanto – for sport.

Esportanto uses emojis to cross language boundaries in a way …

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ARE YOU DOING IT ON PURPOSE?

ARE YOU DOING IT ON PURPOSE?

I fear for purpose I really do.

Not in the personal sense of course. A life without purpose is no life at all. Unless you are a Kardashian, of course.

No, I fear for the way that brands and marketers are attempting to co-opt purpose as a …

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HOW TO MASTER SOCIAL MEDIA, THE KYLIE JENNER WAY

HOW TO MASTER SOCIAL MEDIA, THE KYLIE JENNER WAY

Rich teenager or social media genius?

When Kylie Jenner first appeared on her family reality show, ‘Keeping up with the Kardashians’, who would have thought that she would hold such influence on today’s pop-culture. Unlike other celebrities who are …

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CONTROLLING THE FATE OF YOUR CLIENTS

CONTROLLING THE FATE OF YOUR CLIENTS

I’ve never considered myself remotely spiritual in the new-age sense of the word. The mere mention of Lay-lines, Feng Shui and healing crystals has me immediately planning the quickest route to the emergency exit.

However, I’ve always believed in …

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HOW PURPOSE GETS YOUR BRAND’S MOJO BACK

HOW PURPOSE GETS YOUR BRAND’S MOJO BACK

To succeed today, brands need a purpose. It elevates your viewpoint, changing what you do and why you do it. But if you want to shape culture, you need to set the agenda rather than merely reflect it. Go to the edge and bring it to the mainstream. …

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PERFECT STORMIN’ UP THE UAE

PERFECT STORMIN’ UP THE UAE

Most 3rd birthdays are marked with magicians and caterpillar cake.

We celebrated with champagne. On a yacht. In Dubai.

So, not your typical family holiday. And we really do consider ourselves family. No matter how much we may have grown, from 2 …

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GAVIN FINNEY JOINS BBD PERFECT STORM AS COPYWRITER

GAVIN FINNEY JOINS BBD PERFECT STORM AS COPYWRITER

Gavin Finney has joined the BBD Perfect Storm creative team as a copywriter working across all of the agency’s accounts.

 

He joins from Verbalisation, where he worked on the Global JTI business, the News UK portfolio, Nuon energy and several …

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BBD PERFECT STORM BOOSTS TO TEAM BY HIRING DAVID SHIEL AS CLIENT SERVICES DIRECTOR

BBD PERFECT STORM BOOSTS TO TEAM BY HIRING DAVID SHIEL AS CLIENT SERVICES DIRECTOR

BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director.

Shiel, who was previously at The Engine Group where he was Partner, will support BBD Perfect Storm’s continued …

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WHY THE CLOUDSPOTTER’S GUIDE IS THE COMMUNIST MANIFESTO OF OUR TIME

WHY THE CLOUDSPOTTER’S GUIDE IS THE COMMUNIST MANIFESTO OF OUR TIME

Marx had a romantic view of work, in fact ‘being creative’ is much better at capturing what he had in mind. He saw ‘being creative’ as the essential process by which we shaped our environment, left our mark and produced meaning in the world. He …

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BRANDS NEED TO DITCH THE EMPEROR’S NEW CLOTHES OF SOCIAL MEDIA

BRANDS NEED TO DITCH THE EMPEROR’S NEW CLOTHES OF SOCIAL MEDIA

Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.

psy gangnam style youtube 2012

 

 

 

 

 

I may be a little fuzzy on the …

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KIEVE DUCHARME JOINS BBD PERFECT STORM

KIEVE DUCHARME JOINS BBD PERFECT STORM

Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director and will be overseeing all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. …

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PERFECT STORM’S FORECAST FOR 2016

PERFECT STORM’S FORECAST FOR 2016

So 2016 is now upon us. I find this mildly disconcerting as I still associate dates after 1999 as being in ‘the future’. This might explain why in contrast to the exciting new news coming our way, I see the questions marketers need to ask …

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BBD Perfect Storm creates ridiculous #XmashTags to bring #ChristmasJoy to one and all (and to help those in need)

BBD Perfect Storm creates ridiculous #XmashTags to bring #ChristmasJoy to one and all (and to help those in need)

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Tuesday 2nd December: This #GivingTuesday BBD Perfect Storm has created the #XmashTag, an extension of its traditional Christmas card that will help spread some festive cheer and do some good for charity at the same time.

A cheeky nod at the …

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BBD PERFECT STORM IS ON THE LOOKOUT FOR A SENIOR COPYWRITER

BBD PERFECT STORM IS ON THE LOOKOUT FOR A SENIOR COPYWRITER

We want a sharp, versatile and hands-on Senior Copywriter to become a crucial part of our growing agency.

You’ll be …

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BBD PERFECT STORM LANDS INVESTEC PRIVATE BANKING

Following a three-way pitch process conducted by the AAR, BBD Perfect Storm has been appointed to Investec’s agency roster to support its private banking division.

BBD Perfect Storm will join Gravity Road and Partners Andrews Aldridge on the roster. …

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HAVE A MEMERABLE CHRISTMAS!

HAVE A MEMERABLE CHRISTMAS!

What better way to celebrate Christmas than to reenact your favourite memes of the year?

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RISK IS GOOD

RISK IS GOOD

Ad

 

Recently, a client sent us an email.

As General Legal Counsel, we expected it to say, in a very long-winded way, that the controversial campaign we’d developed was going to make his life a misery.

We also anticipated it would go on to …

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BRITVIC APPOINTS BBD PERFECT STORM AS GLOBAL DIGITAL AGENCY FOR FRUIT SHOOT

BRITVIC APPOINTS BBD PERFECT STORM AS GLOBAL DIGITAL AGENCY FOR FRUIT SHOOT

Following a competitive three-way pitch, BBD Perfect Storm has been appointed by global soft drinks company Britvic as the global digital agency of record for its Fruit Shoot brand.

The agency has been appointed to work with Fruit Shoot in …

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WHEN PROVENANCE IS TOO GOOD A BRAND FIT

Where you’re from can say a lot about who you are. This simple fact is not lost on brands – Chanel trades on being luxuriously French, Mercedes gains engineering credibility from its German heritage and Harley Davidson’s attitude is an …

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CHOOSE YOUR ENEMIES CAREFULLY…

“Choose your enemies carefully ’cause they will define you. Make them interesting ’cause in some ways they will mind you.” While U2 may not have had Steve Jobs in mind when they wrote this lyric, it is a rather succinct description of his …

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WEARABLE TECH

WEARABLE TECH

smartwatch

Since Edward Thorp first used a wearable computer to “gain an advantage” at the roulette table, we’ve been obsessed with personal tech. We’ve seen it in films, on TV shows and chances are you’ve owned some already.

It’s never been easy to impress …

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WIGGLE APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR BRAND REPOSITIONING

BBD Perfect Storm has been appointed by online sports retailer Wiggle as its creative agency of record.

The agency has been appointed to work with Wiggle in development of a new brand positioning and communications as the business seeks to drive …

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DREAMS APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY FOR PUSH INTO HOME MOVER MARKET

Following a three-way pitch, BBD Perfect Storm has been appointed by retailer Dreams.

The agency has been retained as …

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PRUPROTECT APPOINTS BBD PERFECT STORM AS CREATIVE AGENCY

Following a three-way pitch, BBD Perfect Storm has been appointed as creative agency of record for PruProtect, the life protection insurance company.

The agency has been appointed as PruProtect launches a new consumer-facing channel.  Previously, …

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HELLO 2014. FIVE PREDICTIONS FOR THE YEAR AHEAD.

Happy New Year! First week back in the office and what better way to start the year than by contributing to the plethora of predictions for 2014. So here are my five based around the ways in which we are redefining our relationship with technology… …

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WHEREFORE ART THOU?

There’s this bloke… He started fights, betrayed his family, killed a man and caused a woman to commit suicide. What do you think of him? Oh, one more thing, his name was Romeo and he did what he did for the love of a woman whom he cared for …

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JAMIE BUCHANAN SHARES STAGE WITH THE MIGHTY JEREMY BULLMORE

On Wednesday evening BBD Perfect Storm Account Director, Jamie Buchanan, was invited to present at the inaugural session of the NABS Fast Forward 2013 course.

Sharing a stage with course Chairman Mark Lund and industry sage Jeremy Bullmore, who …

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ANTONIA METCALFE JOINS BBD PERFECT STORM

BBD Perfect Storm is delighted to welcome Antonia Metcalfe, who recently joined as Account Manager from partner agency, BBD, where she was extensively involved in a range of clients including Visa, Sony and, most recently, Zurich.

She has a BSC …

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#ARIGHTROYALMESS

There hasn’t been a case of child exploitation like this on our screens since the mini pops and their ill-fated, adult-themed music performances.

The wait for a royal baby dominated every news channel. Literally nothing else could’ve …

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FLATTER THAN THAT

Apple’s new iOS7 has refuelled discussion on the Flat UI trend. A debate that if nothing else, has popularised the word ‘skeumorphism’ – and you’ve got to love a new term to play with.

But this may have overshadowed an altogether more interesting …

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BE USEFUL OR BE OBSOLETE

The evolution of recorded music – from vinyl to tape to CD and then to mp3 – was widely seen at first as a linear progression: digital formats were simply the next vehicle for selling recorded music. The actual impact of mp3 on the sales of …

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JAMIE BUCHANAN JOINS BBD PERFECT STORM

Jamie Buchanan has joined BBD Perfect Storm as Account Director from Publicis Chemistry.

He will head up a number of accounts as well as assisting new business development.  Jamie’s experience covers a broad range of advertising, CRM and …

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REAL-TIME MARKETING

THE PERFECT RESPONSE TO THE PERFECT STORM?

However, if you change ‘event’ to ‘insight’ something altogether more strategic and interesting emerges. A focus on adapting products, services, approach and offer based on …

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UNITED WE LEAN

UX thinking is increasingly seen as the means for creating meaningful brand experiences in today’s always-on, real-time environment.

“UX’s importance seems to be slowly sinking into corporate culture the way ‘brand’ did a …

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WHO DOES THIS UX GUY THINK HE IS?

Now don’t get me wrong, it’s largely our own fault. Our tendency to codify, a general air of mystery and endless musings about process, methodologies and our general importance in the mix has probably turned many off.

The worry is that this …

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Six packs, success and solitude / men in the media

Six packs, success and solitude / men in the media

Our very own Fernando Desouches and Tony Quinn appear in The Guardian Newspaper’s Iman Amrani’s thought-provoking video series, Modern Masculinity.

They talked to her about all things New Macho and our mission here at BBD Perfect Storm: to eliminate …

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