Following a three-way pitch, BBD Perfect Storm has been appointed as creative agency of record for PruProtect, the life protection insurance company.

The agency has been appointed as PruProtect launches a new consumer-facing channel.  Previously, its products had only been sold through financial advisers. BBD Perfect Storm has commenced work with initial outdoor, press and online advertising using PruProtect’s Vitality Ambassador, and Olympic-gold medallist, Jessica Ennis-Hill.


PruProtect Head of Marketing, Kelly Thomas said: “PruProtect has a big ambition – to be the best life insurer in the UK and, in order to achieve this, we wanted the best creative agency. We wanted an agency that really listened to us, felt passionate about our proposition and was right for our brand. BBD Perfect Storm’s creative approach really demonstrated how our brand could disrupt the market and start to build a movement of consumers that demand more from their protection insurance.”

Jason Foo, CEO at BBD Perfect Storm said: “BBD Perfect Storm are truly delighted to be working with PruProtect. They have an incredibly innovative product and the brand has enormous further potential.  We look forward to developing communications with them that disrupt and challenge the conventions of this category.”

To find out more, read the coverage on Campaign and Decision Marketing.

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